I’m a Google Analytics number cruncher and have been for the past 10 years, starting around the time I was the Production Director for an online Canadian pharmacy. If you ask any SEO/SEM or Digital Marketing professional with a background in analytic behaviors they would agree Google has a great analytics platform with lots of [...]

For years now social media networks have shown us a new method of getting a single message to many people as possible, yet still businesses are not getting on board. Is it how we sell it? Possibly. I see it a little more simple. No one wants to change any method that has proven results. [...]

If your company or the clients you work with don’t have a Social Media Strategy, there is no better time then now to start on one.
Ask yourself:
1. What is your promotional value or angle you will use here?
2. What platforms will provide a better outlet than others to get your message out AND manage?
3. How [...]

I used to be able to call myself a work-a-holic. I’m sure some of my friends and family might still think in some way I still am since I bring my work home and with me where ever I go. I’m always connected, can work on the road or in the evening and not miss [...]

My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]