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Kelly Crerar

Biography:

Have worked in the interactive space for 12+ years and in the marketing space for 21 years. My specific function today is to drive overal revenue for IC Group through our business segments. Specialization in the cold call, closing and customer retention while enjoying the fact i get to develop concpets for the largest brands in the world.

Posts by Kelly Crerar

You don’t get what you deserve, you get what you negotiate!

Monday, September 21, 2009 8:41Posted by: Kelly Crerar

2 Comments

Sales is negotiation. The better the negotiator the better chance your business has at being on the right side of a sale. Often we hear sales people say, “we need to do this deal cheaper for the relationship” or “we need to trim our margin to compete”. Sometimes that is the case and makes complete [...]