Author Archive

Lori Dyck

Lori Dyck

Website: http://www.wildfireonline.ca

Biography:

Lori is a former partner of a successful new media firm and motion branding company. In 2010, she is starting a new solo venture helping small businesses capitalize on social media marketing.

Posts by Lori Dyck

Pay per click advertising for recruitment?

Tuesday, September 28, 2010 12:54Posted by: Lori Dyck
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Finding the right person for the job is not an easy task.  Employers turn to recruitment agencies or local paper career sections, costing them thousands to fill one position.
Are employers missing out on the most powerful recruitment tool that could cost them less than a dollar a day?
Thousands of talented individuals are tying in “xxxxx [...]

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You DO click on Facebook ads

Thursday, August 5, 2010 13:08Posted by: Lori Dyck
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I always think it’s funny when I talk to a client about Facebook Ads and they tell me, “I don’t click on those ads.. Nobody does”.
Yes you do.
As a Pay-Per-Click Ad Manager, Facebook is telling me otherwise.  People DO click on the ads and the results I’ve seen have been unparalleled to most other PPC [...]

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Easy Social Media Strategies for Small Businesses

Friday, January 15, 2010 10:08Posted by: Lori Dyck
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Small business owners often say that they don’t have time or money to invest in social media.  I say, “how can you afford not to?”. Social media marketing does not have to be time consuming. There are very simple ways to incorporate a few strategies into your everyday routine that can at least get your [...]

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