Author Archive
Ryan Caligiuri
Website: http://www.ryancaligiuri.com
Biography:
Ryan Caligiuri is an emotional marketing specialist. This is not a specialty that is widely known in today's world; in fact, you'd be hard pressed to find many marketing specialists in any major city today who specialize in this field. Ryan works with clients to develop emotional intensity needed to create effective, powerful communications but even more importantly when beginning a new challenge like a diet or workout. The emotional intensity you develop will become the key driving force behind everything you do; in fact, it's THE key to all success. Ryan has used emotional marketing to help individuals get results out of their exercise and fitness programs and others get the job they want by utilizing the power of these strategies. He has also used emotional marketing within marketing departments of smaller companies of fifty people to larger organizations employing thousands. Recently Ryan took emotional marketing to a Winnipeg performance company, Protegra, and guided them to becoming the #1 Best Small and Medium Employer in Canada as well as the #3 Workplace Place (right behind Google!). To learn more about emotional marketing and how it can help your organization or contribute to your own personal success, you need to talk with Ryan and learn how to do this. Follow Ryan on Twitter: www.twitter.com/ryancaligiuri
Posts by Ryan Caligiuri
Lessons for marketers from HUMMER
Friday, March 5, 2010 13:44 1 CommentThe harder you try to play it safe, the more likely you are to fail, but far too many organizations are still perfectly comfortable fitting in. It doesn’t take long to figure out that if you deploy that strategy you won’t break through.
In a world cluttered with communication, advertising cannot spread the word about your [...]
Cereal and Yoga: Learn To Build a Better Product For Your Business
Tuesday, February 9, 2010 14:54 No CommentsCereal was just plain old cereal. It had nothing special about it. It was just like everyone else. Sure they may have had a different taste but they were all the same. Yoga was just plain old yoga. It had nothing special about it. It was just like everyone else. Sure there may have been [...]
Persistence is the Key
Wednesday, February 3, 2010 13:54 No CommentsGiving up isn’t something marketers should take lightly. Giving up is what leaves a great deal of innovation on the table never to see the light of day. Giving up is what leaves ideas in the brain or on the white board of a successful marketer. Giving up is what keeps people from reaching truly [...]
A Lesson in Patience
Wednesday, February 3, 2010 13:53 2 CommentsTo all organizations afraid of change: If your organization requires success before commitment, it will never have either.
While success may seem like an instant hit to us watching the media, little do most of us know the amount of failure, trial and errors, and time that went into those big breakthroughs. iPhones, Visa or Tiffany’s [...]
LIV Contributor Featured in the Globe and Mail
Tuesday, January 19, 2010 10:50 2 CommentsThere are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]

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