Author Archive
Ryan Caligiuri
Website: http://www.ryancaligiuri.com
Biography:
Ryan Caligiuri is an emotional marketing specialist. This is not a specialty that is widely known in today's world; in fact, you'd be hard pressed to find many marketing specialists in any major city today who specialize in this field. Ryan works with clients to develop emotional intensity needed to create effective, powerful communications but even more importantly when beginning a new challenge like a diet or workout. The emotional intensity you develop will become the key driving force behind everything you do; in fact, it's THE key to all success. Ryan has used emotional marketing to help individuals get results out of their exercise and fitness programs and others get the job they want by utilizing the power of these strategies. He has also used emotional marketing within marketing departments of smaller companies of fifty people to larger organizations employing thousands. Recently Ryan took emotional marketing to a Winnipeg performance company, Protegra, and guided them to becoming the #1 Best Small and Medium Employer in Canada as well as the #3 Workplace Place (right behind Google!). To learn more about emotional marketing and how it can help your organization or contribute to your own personal success, you need to talk with Ryan and learn how to do this. Follow Ryan on Twitter: www.twitter.com/ryancaligiuri
Posts by Ryan Caligiuri
Can small businesses harness that Old Spice magic?
Monday, August 23, 2010 13:17 No CommentsLast month you couldn’t go anywhere without hearing about Old Spice ads.
The company managed to put itself back on the map with a number of humorous commercials featuring Isaiah Mustafa and Terry Crews. What, if anything, can entrepreneurs and professionals of small and medium-sized businesses (SMBs) learn from them?
Creative problem solvers defy marketing conventions
Wednesday, May 26, 2010 12:30 No CommentsThe following posting is from my monthly column for the Globe and Mail. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:
Creative problem solvers defy marketing conventions
Here’s a challenge for all the open-minded marketers out there: The next time you [...]
Who’s Smart Enough to Pick Up Conan O’Brien?
Tuesday, May 25, 2010 9:05 No CommentsApparently TBS.
What I always found interesting about Conan leaving Late Night was that he broke Late Night comedy for millions of people around the world. This is huge! What I mean by breaking Late Night was that there were millions who tuned in just to see Conan. But not anymore. Late Night is broken without [...]
UFC and Emotional Marketing
Tuesday, May 25, 2010 9:02 No CommentsThe Ultimate Fighting Championship is quickly becoming one of the most popular programs/events for people of all ages around the world. Why? Personally, I believe UFC is becoming popular because of the emotion put behind the brand. UFC is another great example of emotional marketing.
Looking back at the early days of UFC it was very [...]
Brand Awareness Isn’t Enough
Friday, April 30, 2010 7:08 1 CommentWhenever I challenge marketers on why they advertise in the fashion they do I often hear the answer, “it’s for brand awareness”. Okay, I can respect that, IF you can tell me what brand awareness gets you? I get a lot of blank stares and rambling that goes in many different directions but no concrete answers. [...]
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