Author Archive
Ryan Caligiuri
Website: http://www.ryancaligiuri.com
Biography:
Ryan Caligiuri is an emotional marketing specialist. This is not a specialty that is widely known in today's world; in fact, you'd be hard pressed to find many marketing specialists in any major city today who specialize in this field. Ryan works with clients to develop emotional intensity needed to create effective, powerful communications but even more importantly when beginning a new challenge like a diet or workout. The emotional intensity you develop will become the key driving force behind everything you do; in fact, it's THE key to all success. Ryan has used emotional marketing to help individuals get results out of their exercise and fitness programs and others get the job they want by utilizing the power of these strategies. He has also used emotional marketing within marketing departments of smaller companies of fifty people to larger organizations employing thousands. Recently Ryan took emotional marketing to a Winnipeg performance company, Protegra, and guided them to becoming the #1 Best Small and Medium Employer in Canada as well as the #3 Workplace Place (right behind Google!). To learn more about emotional marketing and how it can help your organization or contribute to your own personal success, you need to talk with Ryan and learn how to do this. Follow Ryan on Twitter: www.twitter.com/ryancaligiuri
Posts by Ryan Caligiuri
LIV Contributor Featured in the Globe and Mail
Tuesday, January 19, 2010 10:50 3 CommentsThere are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]
Bringing in a New Era with Emotional Marketing
Thursday, January 7, 2010 10:41 No CommentsThere are so many marketing professionals who have been around the block for many years who are still living in 1960. There are newly graduated, ambitious adults who are fresh out of University or College eager to implement their new found knowledge that is 50 years old. There are high school students who are going [...]
What are You Doing To Promote in 2010?
Thursday, January 7, 2010 10:36 1 CommentI’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]
To Spend or Not to Spend
Tuesday, January 5, 2010 7:31 No CommentsFar too often I am asked to spend money on advertising, sponsorships, contests and so on. What do I do when I’m asked so frequently? What’s my criteria? How do I decide? Easy! Does it make sense? Ask yourself, “Does it make sense?”
Change is Already Happening
Tuesday, December 29, 2009 10:15 No CommentsA recent news story about Pepsi not placing an advertisement in the upcoming Superbowl is not getting the big hype I thought it would. Most people think it’s because the economy is rough and it’s Pepsi watching their spending. That very well could be, but I don’t think it’s the reason considering that Pepsi has [...]
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