Author Archive
Ryan Caligiuri
Website: http://www.ryancaligiuri.com
Biography:
Ryan Caligiuri is an emotional marketing specialist. This is not a specialty that is widely known in today's world; in fact, you'd be hard pressed to find many marketing specialists in any major city today who specialize in this field. Ryan works with clients to develop emotional intensity needed to create effective, powerful communications but even more importantly when beginning a new challenge like a diet or workout. The emotional intensity you develop will become the key driving force behind everything you do; in fact, it's THE key to all success. Ryan has used emotional marketing to help individuals get results out of their exercise and fitness programs and others get the job they want by utilizing the power of these strategies. He has also used emotional marketing within marketing departments of smaller companies of fifty people to larger organizations employing thousands. Recently Ryan took emotional marketing to a Winnipeg performance company, Protegra, and guided them to becoming the #1 Best Small and Medium Employer in Canada as well as the #3 Workplace Place (right behind Google!). To learn more about emotional marketing and how it can help your organization or contribute to your own personal success, you need to talk with Ryan and learn how to do this. Follow Ryan on Twitter: www.twitter.com/ryancaligiuri
Posts by Ryan Caligiuri
Emotional Marketing Isn’t Powerful?
Thursday, December 17, 2009 13:57 1 CommentThe power of emotional marketing is demonstrated in this Thai commercial
What’s Wrong With Your Promotional Inserts?
Tuesday, December 15, 2009 10:07 2 CommentsFar too many service based organizations focus on creating marketing inserts that are supposed to entice the prospect into buying whatever it is they are selling. Far too many organizations justify their terrible marketing inserts by saying, “this isn’t supposed to sell us or our services, they just complement them.” Then don’t even bother doing them!
The Week of the Hummer Begins! Terrible or Terribly Good?
Wednesday, December 9, 2009 10:18 No CommentsWhat makes the Chevrolet Hummer such a great vehicle? Hmm, perhaps I should ask this question a little differently. What makes the Hummer such a terribly good vehicle? While I may have lost some people, follow along, it’ll make sense.
Emotional Marketing and The Dreaded Hummer!
Tuesday, December 8, 2009 20:00 No CommentsEmotional Marketing is a powerful way to build promotional artifacts; however, is it strong enough to change people’s minds on something they feel very strongly about…like the H3 Hummer.
Growing a Client Base with Emotional Marketing
Friday, December 4, 2009 12:46 2 CommentsSo many people are looking for the next big thing in marketing, what’s going to get clients the fastest? Sorry to disappoint everyone, but there are no secrets. The best ways to build a client base is to focus on building credibility and trust with your marketing efforts. The next thing you might ask is how do we build credibility and trust with advertising, sponsorship or with a marketing insert. You can’t. Credibility and trust don’t come that easy.
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