Giving up isn’t something marketers should take lightly. Giving up is what leaves a great deal of innovation on the table never to see the light of day. Giving up is what leaves ideas in the brain or on the white board of a successful marketer. Giving up is what keeps people from reaching truly great innovations for their company that can propel them to levels never thought possible.

Giving up is just as bad as not trying. Persistence is key to succeeding. Persistence is staring difficulty and obstacles in the face and moving forward because you have to see how it all ends. You will be faced with many scenarios where you just want to give up and take the easy way out. Take the road less traveled and be persistent.

We are all born to win, yet conditioned to lose. And we all wonder why mediocrity is abundant and remarkable people and innovations don’t come along so often.