I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.

All of these are methods that have been done for so many years and they are not getting better, they’re all fading away. It’s time to bring those tactics up to speed and realize that they are not going to get the results that are desired. When asked what they were hoping to get out of their campaigns it’s the common answers. More clients, brand recognition and taking up more market share.

I guess we’ll have a chat mid way into 2010 to see how they went and then we can talk about more efficient and effective ways to acheive those results. But doing it in a way that is with the times. What should they do? All of them should engage the community with an engaging story that will get the community talking and all of them should implement an SEO strategy that will not only target the right people but get them involved in the online world.

There are so many different ways they can achieve results, but those are the main two they should be focusing on. Where they go from there, the options are limitless for creative marketers.