Last month you couldn’t go anywhere without hearing about Old Spice ads.
The company managed to put itself back on the map with a number of humorous commercials featuring Isaiah Mustafa and Terry Crews. What, if anything, can entrepreneurs and professionals of small and medium-sized businesses (SMBs) learn from them?

I logged into Linkedin this past Friday, to find that the two most popular conversations are: ‘Be a fan of our page and we will be a fan of yours’ and ‘Follow our company and we will follow you’.
One huge question here, ‘What is the VALUE of doing this?’

I always think it’s funny when I talk to a client about Facebook Ads and they tell me, “I don’t click on those ads.. Nobody does”.
Yes you do.
As a Pay-Per-Click Ad Manager, Facebook is telling me otherwise.  People DO click on the ads and the results I’ve seen have been unparalleled to most other PPC [...]

Sometimes when I hear the term ’social media’ I get worried on the overall expectations those two little words end up delivering.
Social media can be measured but it’s guaranteed ROI and success definition of how it impacts your brand is and will likely be in a continuous testing phase.
Its all about the consumers/users. We all [...]