The biggest hole today in terms of communication is the fact that many people don’t communicate well. They tend to mesh all the kinds of rules of communication into one formal rule for themselves and this is a large fail for people they are trying to communicate with.  There is nothing worse than getting an [...]

Let’s be clear about one thing before we move on, SOCIAL MEDIA is a digital communication platform. Most of our worlds population use some sort of social media platform to connect to people and places for their personal goals or achievements and because of that people, brands and the products or services behind them have [...]

It was just over a year go I was having a conversation with an agency, which I ended up working with about Digital Marketing, and although they did not ‘get’ it they did know they needed to do it. Over the next six months I did everything possible to connect the business and them to [...]

Understanding the numbers in Google Analytics and connecting them to a business strategy is a job. It’s not something you can force into an excel document or prove the value in a few short minutes or even in a few short months. Data takes time, patterns come and go but one thing is for sure, [...]

This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]