My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]

It is only the first week of January and it is amazing the amount of news articles, podcasts and blog posts are off the hook. In Google alone (Google News) there are over 80 news posts (8 pages) in the past 24 hours alone. One word OVERKILL.
It is wonderful that Facebook has spun off into [...]

Who has not heard from at least one of your bosses in the past that you need some improvement in the dreaded field of ‘Time Management’. What I’ve quickly learned is that spending less time doing most things provides more benefit.
As we all increase our level of skills and expertise over time from doing what we do, [...]

If you take a good look around you, it’s easy to spot some of the companies we have all grown with over the years re-branding. Why change a good thing? The biggest and most important reason to change is to ensure that as the brand grows, the brand needs to be represented well enough to [...]

Part One: Burton Snowboards
If you have not read the book Good to Great I would highly recommend it.  When I was working at Mars Hill Group I was recommended it, among about 8 others, and I still make references back to that book, which I have to say was very easy to read.
There comes a [...]