Content

Why Content Should Come From a Copywriter

Friday, February 12, 2010 9:18Posted by: LIV
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Over the years we have found that the expectations in a professional role always have some degree of writing. Proposals, specification documents and of course communication of emails to co-workers and clients. More and more companies today, and for the past several years, expect most employees in any type of  management role

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*Featured Company: Complex Games and LevelUp

Monday, January 18, 2010 11:45Posted by: LIV
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LIV interactive and Noah Decter-Jackson sat down to discuss his Winnipeg company Complex Games and the new addition of LevelUp:
LIV: Tell us a little bit about yourself and Complex Games?
NOAH: I completed a Master’s Degree in Art & Technology in Sweden with a focus on gameplay analysis and design, though I’d been passionate about videogames [...]

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Emotional Marketing Isn’t Powerful?

Thursday, December 17, 2009 13:57Posted by: Ryan Caligiuri
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The power of emotional marketing is demonstrated in this Thai commercial

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Emotional Marketing: Instantaneous Credibility Using Unique Promotional Inserts

Wednesday, November 25, 2009 11:40Posted by: Ryan Caligiuri
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Promotional inserts are commonly used in all businesses, however, most do them in a way that doesn’t provide a great deal of value.

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Optimize Headlines to be Ridiculously Compelling

Tuesday, November 24, 2009 10:35Posted by: Ryan Caligiuri
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Creating a good headline is very important, if you don’t create a good headline it will be difficult to have people take an instant interest in your content

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