We all do it, search Google or in other preferred search engines, to find content on something you are looking for or a person you need to know more about.

The question is, how do you actually search? How do you use this effectlvley to find your content? We think it is a bit of an art, where what you put in the search bar dictataes what you get back. For instance, you want to find historical information on the Winnipeg Strike in 1919? We typed in ‘Bloody Saturday during the 1919 General Strike Wnnipeg’ and got the most relivant information at the top.

What we also do with search, which is beyond Google, is use search in Twitter, FB, MySpace as well as Google to find content that is about PEOPLE. Tracking movements, interests, where they go, who their friends are, what they think of this and that etc. Why? Well to build a better campaign for our clients.

Pushing clients to fill out information FOR a client is a PUSH effect, while using search on content clients already post is a PULL effect where the content is easily available…if you have the proper technique.

So our ‘Make you Think’ of the week, think of how you can use tools that you have used for years differently that will better define information to you and your client. With all the content out there we all PUSH, using a PULL method without asking them to do anything is the best ‘candid’ content you can get!