As an entrepreneur I find that my time is very limited, especially since my many passions have turned into businesses or some sort of role with my local industry associations and leaders.
I used to be a workaholic, where everything was always about work, day and night.

There are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]

One might think that it takes 3-4 full-time employees and hundreds of thousands of consulting hours to take your company into the social marketing/media scene…well depending on the size of your company you may very well be right. In the case of most small to medium sized businesses and even the odd large corporate; you [...]

How many of us have heard this line from a client? Likely every other client if not every client start off their conversation this way
First thing I have to say to every client who wants work done and has no or very little scope to work with is to understand you get what you pay [...]

The title may sound dramatic, but I still find I’m having conversations about communication and brand strategies in terms of traditional media campaigns.
Understanding the shift in how people communicate and adapting to it has been a process for sure. However the larger challenge is in actually just recognizing the shift itself.