Understanding the numbers in Google Analytics and connecting them to a business strategy is a job. It’s not something you can force into an excel document or prove the value in a few short minutes or even in a few short months. Data takes time, patterns come and go but one thing is for sure, [...]

When it comes to the next generation of social marketing, this being making sense of your loyal fans v.s. those who just LIKE you, Geotoko has this idea going solid. Not sure what this is, watch out video of the week and then get started with a trial!

Geotoko – Location-based Marketing and Analytics Platform from [...]

Reading analytic is one thing and understanding it is another. It really takes years to understand what to track, how it impacts the now and how to work it effectively into a strategy, and see how that change has effected what you are tracking in the first place.
Facebook is one of the more targeted ad [...]

The digital media industry is a large one servicing basically all other industries in business, brand awareness and the more technical end of consumer data collection and analytics. Every business in some aspect needs and depends on our services to get their brands message out and to keep them more connected to their consumers more [...]

You’ve launched a new project or corporate website and as part of your interactive marketing campaign you’re introducing and investing into online marketing to reach out to that larger audience.
Googleâ„¢ AdWords and Googleâ„¢ Analytics are probably the most sophisticated in terms of delivering quality data and statistics to use for your online marketing campaign. They [...]