Whenever I challenge marketers on why they advertise in the fashion they do I often hear the answer, “it’s for brand awareness”. Okay, I can respect that, IF you can tell me what brand awareness gets you? I get a lot of blank stares and rambling that goes in many different directions but no concrete answers. [...]

The digital media industry is a large one servicing basically all other industries in business, brand awareness and the more technical end of consumer data collection and analytics. Every business in some aspect needs and depends on our services to get their brands message out and to keep them more connected to their consumers more [...]

Requiring a great deal of money to market is sometimes seen as an easy way out. Do your homework and make that dollar work harder for you.