I can’t say all brands fail on social mediums, but I will say a good 90% or more sure do. Social Media Marketing is much different than traditional,  it is not setting up a brand with a Twitter account or Facebook Page and Linkedin Group and now they are ‘using social media’. It is not [...]

Part One: Burton Snowboards
If you have not read the book Good to Great I would highly recommend it.  When I was working at Mars Hill Group I was recommended it, among about 8 others, and I still make references back to that book, which I have to say was very easy to read.
There comes a [...]