This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

I’m a Google Analytics number cruncher and have been for the past 10 years, starting around the time I was the Production Director for an online Canadian pharmacy. If you ask any SEO/SEM or Digital Marketing professional with a background in analytic behaviors they would agree Google has a great analytics platform with lots of [...]

For years now social media networks have shown us a new method of getting a single message to many people as possible, yet still businesses are not getting on board. Is it how we sell it? Possibly. I see it a little more simple. No one wants to change any method that has proven results. [...]

Reading analytic is one thing and understanding it is another. It really takes years to understand what to track, how it impacts the now and how to work it effectively into a strategy, and see how that change has effected what you are tracking in the first place.
Facebook is one of the more targeted ad [...]

This set of biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.
And to mention, this event is FREE to all who want to attend! Check out the website [...]