Let’s be clear about one thing before we move on, SOCIAL MEDIA is a digital communication platform. Most of our worlds population use some sort of social media platform to connect to people and places for their personal goals or achievements and because of that people, brands and the products or services behind them have [...]

Those who remember Space Invaders will appreciate this YouTube video that was made for a contest ‘on the rise’ for YouTube. We just think it’s cool!

This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

I’m a Google Analytics number cruncher and have been for the past 10 years, starting around the time I was the Production Director for an online Canadian pharmacy. If you ask any SEO/SEM or Digital Marketing professional with a background in analytic behaviors they would agree Google has a great analytics platform with lots of [...]

If your company or the clients you work with don’t have a Social Media Strategy, there is no better time then now to start on one.
Ask yourself:
1. What is your promotional value or angle you will use here?
2. What platforms will provide a better outlet than others to get your message out AND manage?
3. How [...]