Let’s be clear about one thing before we move on, SOCIAL MEDIA is a digital communication platform. Most of our worlds population use some sort of social media platform to connect to people and places for their personal goals or achievements and because of that people, brands and the products or services behind them have [...]

It was just over a year go I was having a conversation with an agency, which I ended up working with about Digital Marketing, and although they did not ‘get’ it they did know they needed to do it. Over the next six months I did everything possible to connect the business and them to [...]

This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

I used to be able to call myself a work-a-holic. I’m sure some of my friends and family might still think in some way I still am since I bring my work home and with me where ever I go. I’m always connected, can work on the road or in the evening and not miss [...]

My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]