Last month you couldn’t go anywhere without hearing about Old Spice ads.
The company managed to put itself back on the map with a number of humorous commercials featuring Isaiah Mustafa and Terry Crews. What, if anything, can entrepreneurs and professionals of small and medium-sized businesses (SMBs) learn from them?

Can emotional marketing save your product/service? What if your product or services isn’t that good?

Promotional inserts are commonly used in all businesses, however, most do them in a way that doesn’t provide a great deal of value.