The catch all with this title, ‘The Science in Marketing a Home for Sale’ is that there is no science. It comes down to simple marketing practices and some good old creative ideas.
Our home is just hitting it’s second week on the market – 130 Wildwood Park – Winnipeg, it has not sold yet but [...]

It was just over a year go I was having a conversation with an agency, which I ended up working with about Digital Marketing, and although they did not ‘get’ it they did know they needed to do it. Over the next six months I did everything possible to connect the business and them to [...]

My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]

I logged into Linkedin this past Friday, to find that the two most popular conversations are: ‘Be a fan of our page and we will be a fan of yours’ and ‘Follow our company and we will follow you’.
One huge question here, ‘What is the VALUE of doing this?’

Sometimes when I hear the term ’social media’ I get worried on the overall expectations those two little words end up delivering.
Social media can be measured but it’s guaranteed ROI and success definition of how it impacts your brand is and will likely be in a continuous testing phase.
Its all about the consumers/users. We all [...]