If you have not yet heard the great news, Mars Hill Group, an Interactive Agency, has merged with BCG Communications making this now a team of 27, one of the largest interactive companies in Manitoba!
Our Coree Francisco works at Mars Hill Group currently as an Account Executive specializing in SEO/Search Marketing and Social Media, and [...]

The following posting is from my monthly column for the Globe and Mail. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:
Creative problem solvers defy marketing conventions
Here’s a challenge for all the open-minded marketers out there: The next time you [...]

The Ultimate Fighting Championship is quickly becoming one of the most popular programs/events for people of all ages around the world. Why? Personally, I believe UFC is becoming popular because of the emotion put behind the brand. UFC is another great example of emotional marketing.
Looking back at the early days of UFC it was very [...]

We all do it, search Google or in other preferred search engines, to find content on something you are looking for or a person you need to know more about.
The question is, how do you actually search? How do you use this effectlvley to find your content? We think it is a bit of an [...]

Almost every entrepreneur is focused on doing something differently, creating a different product, a different culture or something that stands out in a crowded marketplace. Everyone wants to be unique but very few companies are willing to do what it takes to achieve this because they are stricken with a condition I like to call [...]