Facebook is always evolving, changing and updating itself and the layout leaving us to deal with changes and update where we need too. Since this tutorial came out Facebook has of course made some changes, where the images on the top are random now and not standard so you will need to be more inventive [...]

Reading analytic is one thing and understanding it is another. It really takes years to understand what to track, how it impacts the now and how to work it effectively into a strategy, and see how that change has effected what you are tracking in the first place.
Facebook is one of the more targeted ad [...]

We all see it, we have all done it at some point – point people to a Facebook page and ask them to Like and follow you. What we most often leave out of the equation ends up being that plan for Facebook, how we propose to bring people back and interact with the page.
Personality [...]

I logged into Linkedin this past Friday, to find that the two most popular conversations are: ‘Be a fan of our page and we will be a fan of yours’ and ‘Follow our company and we will follow you’.
One huge question here, ‘What is the VALUE of doing this?’