The harder you try to play it safe, the more likely you are to fail, but far too many organizations are still perfectly comfortable fitting in. It doesn’t take long to figure out that if you deploy that strategy you won’t break through.
In a world cluttered with communication, advertising cannot spread the word about your [...]

There are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]

Last night I had a really good conversation with a friend who is quite good at developing a compelling competitive advantage. Really, all a CCA is, is a unique selling proposition with a little extra “umph” to it. It will always require that you put yourself in a position to make a significant [...]