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	<title>LIV interactive// &#187; Globe and Mail</title>
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		<title>Can small businesses harness that Old Spice magic?</title>
		<link>http://livinteractive.com/business/can-small-businesses-harness-that-old-spice-magic/</link>
		<comments>http://livinteractive.com/business/can-small-businesses-harness-that-old-spice-magic/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 19:17:21 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[Globe and Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ryan Caligiuri]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://livinteractive.com/?p=1329</guid>
		<description><![CDATA[Last month you couldn’t go anywhere without hearing about Old Spice ads.
The company managed to put itself back on the map with a number of humorous commercials featuring Isaiah Mustafa and Terry Crews. What, if anything, can entrepreneurs and professionals of small and medium-sized businesses (SMBs) learn from them?
In my experience, they all ask a [...]]]></description>
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		<title>Creative problem solvers defy marketing conventions</title>
		<link>http://livinteractive.com/business/creative-problem-solvers-defy-marketing-conventions/</link>
		<comments>http://livinteractive.com/business/creative-problem-solvers-defy-marketing-conventions/#comments</comments>
		<pubDate>Wed, 26 May 2010 18:30:41 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[conventional marketing]]></category>
		<category><![CDATA[Creative Problem Solving]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Emotional Marketing]]></category>
		<category><![CDATA[Globe and Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ryan Caligiuri]]></category>
		<category><![CDATA[Ryan Caligiuri International]]></category>
		<category><![CDATA[sponsorships]]></category>

		<guid isPermaLink="false">http://livinteractive.com/?p=1151</guid>
		<description><![CDATA[
The following posting is from my monthly column for the Globe and Mail. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:
Creative problem solvers defy marketing conventions
Here’s a challenge for all the open-minded marketers out there: The next time you [...]]]></description>
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		<title>Marketing Cowardice: Fearful State of Existence</title>
		<link>http://livinteractive.com/business/marketing-cowardice-fearful-state-of-existence/</link>
		<comments>http://livinteractive.com/business/marketing-cowardice-fearful-state-of-existence/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 13:07:22 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Comfort Zone]]></category>
		<category><![CDATA[Emotional Marketing]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[Globe and Mail]]></category>
		<category><![CDATA[Marketing Cowardice]]></category>
		<category><![CDATA[Ryan Caligiuri]]></category>
		<category><![CDATA[Ryan Caligiuri International]]></category>
		<category><![CDATA[Status Quo]]></category>

		<guid isPermaLink="false">http://livinteractive.com/?p=1113</guid>
		<description><![CDATA[Almost every entrepreneur is focused on doing something differently, creating a different product, a different culture or something that stands out in a crowded marketplace. Everyone wants to be unique but very few companies are willing to do what it takes to achieve this because they are stricken with a condition I like to call [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons for marketers from HUMMER</title>
		<link>http://livinteractive.com/business/lessons-for-marketers-from-hummer/</link>
		<comments>http://livinteractive.com/business/lessons-for-marketers-from-hummer/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:44:37 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Emotional Marketing]]></category>
		<category><![CDATA[Globe and Mail]]></category>
		<category><![CDATA[Hummer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ryan Caligiuri]]></category>

		<guid isPermaLink="false">http://livinteractive.com/?p=1079</guid>
		<description><![CDATA[The harder you try to play it safe, the more likely you are to fail, but far too many organizations are still perfectly comfortable fitting in. It doesn&#8217;t take long to figure out that if you deploy that strategy you won&#8217;t break through.
In a world cluttered with communication, advertising cannot spread the word about your [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>LIV Contributor Featured in the Globe and Mail</title>
		<link>http://livinteractive.com/community/liv-contributor-featured-in-the-globe-and-mail/</link>
		<comments>http://livinteractive.com/community/liv-contributor-featured-in-the-globe-and-mail/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:50:51 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Emotional Marketing]]></category>
		<category><![CDATA[Globe and Mail]]></category>
		<category><![CDATA[Ryan Caligiuri]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://livinteractive.com/?p=934</guid>
		<description><![CDATA[There are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]]]></description>
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		<slash:comments>3</slash:comments>
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