My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]

I always think it’s funny when I talk to a client about Facebook Ads and they tell me, “I don’t click on those ads.. Nobody does”.
Yes you do.
As a Pay-Per-Click Ad Manager, Facebook is telling me otherwise.  People DO click on the ads and the results I’ve seen have been unparalleled to most other PPC [...]

You’ve launched a new project or corporate website and as part of your interactive marketing campaign you’re introducing and investing into online marketing to reach out to that larger audience.
Googleâ„¢ AdWords and Googleâ„¢ Analytics are probably the most sophisticated in terms of delivering quality data and statistics to use for your online marketing campaign. They [...]