Small business owners often say that they don’t have time or money to invest in social media.  I say, “how can you afford not to?”. Social media marketing does not have to be time consuming. There are very simple ways to incorporate a few strategies into your everyday routine that can at least get your [...]

The most difficult part of formulating your Digital Strategy is staring at that blank screen and blinking cursor, trying to figure out where to start. What helps is starting with a “Cheat Sheet.” The basics that need to be flushed out before you can even call it a Digital Strategy. I’ve put together several Digital [...]

You’ve launched a new project or corporate website and as part of your interactive marketing campaign you’re introducing and investing into online marketing to reach out to that larger audience.
Google™ AdWords and Google™ Analytics are probably the most sophisticated in terms of delivering quality data and statistics to use for your online marketing campaign. They [...]