Sometimes when I hear the term ’social media’ I get worried on the overall expectations those two little words end up delivering.
Social media can be measured but it’s guaranteed ROI and success definition of how it impacts your brand is and will likely be in a continuous testing phase.
Its all about the consumers/users. We all [...]

“Innovation” is a heavy word. We regard those that embrace it as “Innovators”. We describe organizations as being “Innovative”. We hold those associated with the word in high regard, even though its dictionary definition is very simple: Introducing something new.
What our culture has done is wrapped Innovation in white robes and a gold crown. Innovation [...]

Cereal was just plain old cereal. It had nothing special about it. It was just like everyone else. Sure they may have had a different taste but they were all the same. Yoga was just plain old yoga. It had nothing special about it. It was just like everyone else. Sure there may have been [...]

Giving up isn’t something marketers should take lightly. Giving up is what leaves a great deal of innovation on the table never to see the light of day. Giving up is what leaves ideas in the brain or on the white board of a successful marketer. Giving up is what keeps people from reaching truly [...]