Business is all about planning. Be strategic by collecting valuable numbers that mean something to a client. The problem is developing a package that can be sold to EVERY client for EVERY product or service.
I’ve been asked to show the value of SEO to our clients by delivering a sales tool that can be used [...]

Sometimes when I hear the term ’social media’ I get worried on the overall expectations those two little words end up delivering.
Social media can be measured but it’s guaranteed ROI and success definition of how it impacts your brand is and will likely be in a continuous testing phase.
Its all about the consumers/users. We all [...]

The Canadian Marketing Association, Manitoba Chapter, is holding it’s Digital Day Marketing Conference next Thursday May 20, 2010.
This one-day event is relevant for a wide cross-section of participants including marketing professionals working in-house for large corporations; entrepreneurs responsible for creating awareness and generating sales for their own businesses; media buyers and media sellers; and for [...]

We all do it, search Google or in other preferred search engines, to find content on something you are looking for or a person you need to know more about.
The question is, how do you actually search? How do you use this effectlvley to find your content? We think it is a bit of an [...]

“How do we measure our Return on Investment from our Social Media efforts?”
That question will eventually be asked by Senior Management. Unfortunately, that question is usually asked after the strategy has been planned, executed and in the wild for some time. At that point, the teams usually scramble to find any stats and data that [...]