Giving up isn’t something marketers should take lightly. Giving up is what leaves a great deal of innovation on the table never to see the light of day. Giving up is what leaves ideas in the brain or on the white board of a successful marketer. Giving up is what keeps people from reaching truly [...]

I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]