Those who remember Space Invaders will appreciate this YouTube video that was made for a contest ‘on the rise’ for YouTube. We just think it’s cool!

Most of us brand and marketing people know who Seth Godin is, we read his blog and take his advice to heart. I came across this video on YouTube a little while ago, it is on Seth’s latest book that he decided to sell online instead of publish it. You can also see more at [...]

This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

I’m a Google Analytics number cruncher and have been for the past 10 years, starting around the time I was the Production Director for an online Canadian pharmacy. If you ask any SEO/SEM or Digital Marketing professional with a background in analytic behaviors they would agree Google has a great analytics platform with lots of [...]

For years now social media networks have shown us a new method of getting a single message to many people as possible, yet still businesses are not getting on board. Is it how we sell it? Possibly. I see it a little more simple. No one wants to change any method that has proven results. [...]