My brother, who is a .Net programmer asked me ’so you get paid to sit on Facebook all day?’ when I told him about my new role with Imaginet. Funny how even when people who exist in the same industry really don’t get or understand exactly what Digital Marketing is. I’m lucky to work in [...]

I guess in some ways, Social Media Marketing can be considered a bit of a science, but it is certainly not something marketers need to be worried they can not do.
I see Social Media Marketing as more of a content strategy, where using Search Engine Optimization techniques with a Social Strategy that would work with [...]

Tourism Authority of Thailand will be starting their own emotional marketing campaign in an effort to connect and attract repeat foreign visitors. I see a lot of promise for Tourism Thailand as they seem to know what they are doing and how to connect with their targets.

Why should anyone get into social media? There are so many different options available, how do you figure out which one to go with? Is there any business value investing time in social media? From my experiences most feel social media is worth “looking into” but not spending a whole lot of time on because [...]