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	<title>LIV interactive// &#187; Pepsi</title>
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		<title>Change is Already Happening</title>
		<link>http://livinteractive.com/business/change-is-already-happening/</link>
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		<pubDate>Tue, 29 Dec 2009 16:15:05 +0000</pubDate>
		<dc:creator>Ryan Caligiuri</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Emotional Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pepsi]]></category>

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		<description><![CDATA[A recent news story about Pepsi not placing an advertisement in the upcoming Superbowl is not getting the big hype I thought it would. Most people think it&#8217;s because the economy is rough and it&#8217;s Pepsi watching their spending. That very well could be, but I don&#8217;t think it&#8217;s the reason considering that Pepsi has [...]]]></description>
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