Two big brands and likely both leading in consumption brands to boot, Starbucks and McDonalds are at first sight entirely different. If that is the case, why has McDonalds decided to compete with Starbucks?
Competition is essential to keep companies on top of industry needs and changes in the market and apply that to their marketing [...]

How many of us have heard this line from a client? Likely every other client if not every client start off their conversation this way
First thing I have to say to every client who wants work done and has no or very little scope to work with is to understand you get what you pay [...]

LIV interactive has just launched their first promotion, ‘Time is Money’ directed right at the professionals who LIV was created to promote. [Click in the *LIV Promotions* section link at the top]
Every time a valid contributor on LIV interactive posts an article they will be entered into the sweepstakes for a chance to win one [...]

I received an email the other day from a client, asking how they could best send out an email newsletter to their subscriber base announcing their shiny new website which had been developed in concert with a high-priced marketing firm, and a high-priced web development firm.
I asked if they had any sort of web based [...]

Over the past months we have been marketing LIV while working with LIV to make necessary adjustments to it’s image and its outreach. We have been diligent on reviewing analytic data, in multiple ways, and have reached out to many people personally to get them on LIV and contributing content.
Now that we are officially entering [...]