The following posting is from my monthly column for the Globe and Mail. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:
Creative problem solvers defy marketing conventions
Here’s a challenge for all the open-minded marketers out there: The next time you [...]

Apparently TBS.
What I always found interesting about Conan leaving Late Night was that he broke Late Night comedy for millions of people around the world. This is huge! What I mean by breaking Late Night was that there were millions who tuned in just to see Conan. But not anymore. Late Night is broken without [...]

The Ultimate Fighting Championship is quickly becoming one of the most popular programs/events for people of all ages around the world. Why? Personally, I believe UFC is becoming popular because of the emotion put behind the brand. UFC is another great example of emotional marketing.
Looking back at the early days of UFC it was very [...]

Almost every entrepreneur is focused on doing something differently, creating a different product, a different culture or something that stands out in a crowded marketplace. Everyone wants to be unique but very few companies are willing to do what it takes to achieve this because they are stricken with a condition I like to call [...]

The power of emotional marketing is demonstrated in this Thai commercial