Almost every entrepreneur is focused on doing something differently, creating a different product, a different culture or something that stands out in a crowded marketplace. Everyone wants to be unique but very few companies are willing to do what it takes to achieve this because they are stricken with a condition I like to call [...]

The harder you try to play it safe, the more likely you are to fail, but far too many organizations are still perfectly comfortable fitting in. It doesn’t take long to figure out that if you deploy that strategy you won’t break through.
In a world cluttered with communication, advertising cannot spread the word about your [...]

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Cereal was just plain old cereal. It had nothing special about it. It was just like everyone else. Sure they may have had a different taste but they were all the same. Yoga was just plain old yoga. It had nothing special about it. It was just like everyone else. Sure there may have been [...]

Giving up isn’t something marketers should take lightly. Giving up is what leaves a great deal of innovation on the table never to see the light of day. Giving up is what leaves ideas in the brain or on the white board of a successful marketer. Giving up is what keeps people from reaching truly [...]