To all organizations afraid of change: If your organization requires success before commitment, it will never have either.
While success may seem like an instant hit to us watching the media, little do most of us know the amount of failure, trial and errors, and time that went into those big breakthroughs. iPhones, Visa or Tiffany’s [...]

There are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]

There are so many marketing professionals who have been around the block for many years who are still living in 1960. There are newly graduated, ambitious adults who are fresh out of University or College eager to implement their new found knowledge that is 50 years old. There are high school students who are going [...]

I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]

Far too many service based organizations focus on creating marketing inserts that are supposed to entice the prospect into buying whatever it is they are selling. Far too many organizations justify their terrible marketing inserts by saying, “this isn’t supposed to sell us or our services, they just complement them.” Then don’t even bother doing them!