Can emotional marketing save your product/service? What if your product or services isn’t that good?

An advertisement grabbed my attention this week (that doesn’t happen all too often) and I was excited to finally see an ad that was able to do this by incorporating elements of emotional marketing!

Promotional inserts are commonly used in all businesses, however, most do them in a way that doesn’t provide a great deal of value.

Creating a good headline is very important, if you don’t create a good headline it will be difficult to have people take an instant interest in your content

While emotional marketing is a great way to strengthen communications, don’t forget the basics of marketing and in this case keep in mind the attention spans of the viewer. Overall I wouldn’t say it’s a fantastic example, rather it’s a good demonstration of how emotional marketing can be used to connect with viewers on an emotional level by providing powerful content in a very specific context.