Two big brands and likely both leading in consumption brands to boot, Starbucks and McDonalds are at first sight entirely different. If that is the case, why has McDonalds decided to compete with Starbucks?
Competition is essential to keep companies on top of industry needs and changes in the market and apply that to their marketing [...]

I remember this from high-school, Keep It Simple Stupid, perhaps they say ‘Silly’ now to be nicer. It’s funny how as we get older and wiser through experiences we tend to lose the simplicity and over complicate many details in our lives. This article is written to represent how the simplistic approach in business through [...]

Constantly being challenged, pushed and tested. Always having to prove your worth and expertise and then even when you work so well in all you are constantly judged by others. Is it performance that is the most important, or sales numbers, how well you can write that proposal or how much clients really love you? [...]

Business is all about planning. Be strategic by collecting valuable numbers that mean something to a client. The problem is developing a package that can be sold to EVERY client for EVERY product or service.
I’ve been asked to show the value of SEO to our clients by delivering a sales tool that can be used [...]

“Innovation” is a heavy word. We regard those that embrace it as “Innovators”. We describe organizations as being “Innovative”. We hold those associated with the word in high regard, even though its dictionary definition is very simple: Introducing something new.
What our culture has done is wrapped Innovation in white robes and a gold crown. Innovation [...]