I’m a Google Analytics number cruncher and have been for the past 10 years, starting around the time I was the Production Director for an online Canadian pharmacy. If you ask any SEO/SEM or Digital Marketing professional with a background in analytic behaviors they would agree Google has a great analytics platform with lots of [...]

Business is all about planning. Be strategic by collecting valuable numbers that mean something to a client. The problem is developing a package that can be sold to EVERY client for EVERY product or service.
I’ve been asked to show the value of SEO to our clients by delivering a sales tool that can be used [...]