I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]

I guess in some ways, Social Media Marketing can be considered a bit of a science, but it is certainly not something marketers need to be worried they can not do.
I see Social Media Marketing as more of a content strategy, where using Search Engine Optimization techniques with a Social Strategy that would work with [...]

Need some tips on how to work better with anti-spam laws? How can you be more complaint? Where can you learn more? We have thought about that and put some tips together with some reference items to learn more about spam related laws.

Requiring a great deal of money to market is sometimes seen as an easy way out. Do your homework and make that dollar work harder for you.

Why should anyone get into social media? There are so many different options available, how do you figure out which one to go with? Is there any business value investing time in social media? From my experiences most feel social media is worth “looking into” but not spending a whole lot of time on because [...]