This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

Business is all about planning. Be strategic by collecting valuable numbers that mean something to a client. The problem is developing a package that can be sold to EVERY client for EVERY product or service.
I’ve been asked to show the value of SEO to our clients by delivering a sales tool that can be used [...]