I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]

Creating a good headline is very important, if you don’t create a good headline it will be difficult to have people take an instant interest in your content

Build your website the right way, turn your website into a virtual salesperson.

Requiring a great deal of money to market is sometimes seen as an easy way out. Do your homework and make that dollar work harder for you.

Why should anyone get into social media? There are so many different options available, how do you figure out which one to go with? Is there any business value investing time in social media? From my experiences most feel social media is worth “looking into” but not spending a whole lot of time on because [...]