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The most difficult part of formulating your Digital Strategy is staring at that blank screen and blinking cursor, trying to figure out where to start. What helps is starting with a “Cheat Sheet.” The basics that need to be flushed out before you can even call it a Digital Strategy. I’ve put together several Digital [...]

“How do we measure our Return on Investment from our Social Media efforts?”
That question will eventually be asked by Senior Management. Unfortunately, that question is usually asked after the strategy has been planned, executed and in the wild for some time. At that point, the teams usually scramble to find any stats and data that [...]