This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

Admittedly years behind and still not up to where they need to be, but I guess they are trying…or are they. If we thought it was hard enough to get some clients using social media, you can just imagine what it is like in Parliament.

For years now social media networks have shown us a new method of getting a single message to many people as possible, yet still businesses are not getting on board. Is it how we sell it? Possibly. I see it a little more simple. No one wants to change any method that has proven results. [...]

If your company or the clients you work with don’t have a Social Media Strategy, there is no better time then now to start on one.
Ask yourself:
1. What is your promotional value or angle you will use here?
2. What platforms will provide a better outlet than others to get your message out AND manage?
3. How [...]

When I typed in ‘Facebook’ into YouTube today, this was one of the first posts and I got a good laugh out of it. It reminds me of the films that would have been watched at school, however it still does make some sense…to some age group I am sure.