Understanding the numbers in Google Analytics and connecting them to a business strategy is a job. It’s not something you can force into an excel document or prove the value in a few short minutes or even in a few short months. Data takes time, patterns come and go but one thing is for sure, [...]

This is my second post on the series of Google Analytics, this post is to help you understand and set up Goals, which are considered ‘Conversions’.
I use Goals for all my clients, because of how it supports my need to provide strategic direction. It can validate a great user experience, and it can also showcase [...]

For years now social media networks have shown us a new method of getting a single message to many people as possible, yet still businesses are not getting on board. Is it how we sell it? Possibly. I see it a little more simple. No one wants to change any method that has proven results. [...]

If your company or the clients you work with don’t have a Social Media Strategy, there is no better time then now to start on one.
Ask yourself:
1. What is your promotional value or angle you will use here?
2. What platforms will provide a better outlet than others to get your message out AND manage?
3. How [...]

This set of biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.
And to mention, this event is FREE to all who want to attend! Check out the website [...]