Last month you couldn’t go anywhere without hearing about Old Spice ads.
The company managed to put itself back on the map with a number of humorous commercials featuring Isaiah Mustafa and Terry Crews. What, if anything, can entrepreneurs and professionals of small and medium-sized businesses (SMBs) learn from them?

Sometimes when I hear the term ’social media’ I get worried on the overall expectations those two little words end up delivering.
Social media can be measured but it’s guaranteed ROI and success definition of how it impacts your brand is and will likely be in a continuous testing phase.
Its all about the consumers/users. We all [...]

For a while now, LIV has been somewhat neglected and pushed to the side while we test out other areas, do some research, tie ourselves into other spaces and places and prepare to develop a new backend platform that makes it easier for us to get all the great content out there in here!
It’s safe [...]

I don’t know if that is the correct term to use, but from all the various ways to communicate over the Internet or in some digital form we kind of see this as ’social communication’. Sometimes the content is dull, ‘Man I am tired’ or ‘People do not know how to drive’ and sometimes it [...]

Whenever I challenge marketers on why they advertise in the fashion they do I often hear the answer, “it’s for brand awareness”. Okay, I can respect that, IF you can tell me what brand awareness gets you? I get a lot of blank stares and rambling that goes in many different directions but no concrete answers. [...]