There are newly graduated, ambitious adults who are fresh out of university eager to implement knowledge that is 50 years old. There are CMOs and marketing directors who are sticking to these strategies and are still asking why their business is not growing. All of these people will either suffer or are currently suffering because [...]

I’ve shared many conversations with different marketing professionals who are very excited about their plans for 2010. When asked what they are doing all of the plans revolve around a new pretty website, direct mail campaigns and new advertising strategies to get into trade related magazines.
All of these are methods that have been done for [...]

“How do we measure our Return on Investment from our Social Media efforts?”
That question will eventually be asked by Senior Management. Unfortunately, that question is usually asked after the strategy has been planned, executed and in the wild for some time. At that point, the teams usually scramble to find any stats and data that [...]

As a woman and first an entrepreneur running my own business(s) I’m always looking at any opportunities that at times I tend to stretch myself thin sometimes in time. I’m called a ‘work-a-holic’ by about everyone I know who is not into the kind of sales or business development like me,  but really I am [...]

Social Media is not something that you wake up one morning and create a strategy for. If you set up a twitter profile and start tweeting that is not a social media strategy… your just tweeting! So you might have a facebook fanpage and a blog. That’s still not a social strategy (purposely dropped the word ‘media’ because I disagree with the connotation).