I can’t say all brands fail on social mediums, but I will say a good 90% or more sure do. Social Media Marketing is much different than traditional,  it is not setting up a brand with a Twitter account or Facebook Page and Linkedin Group and now they are ‘using social media’. It is not [...]

The biggest hole today in terms of communication is the fact that many people don’t communicate well. They tend to mesh all the kinds of rules of communication into one formal rule for themselves and this is a large fail for people they are trying to communicate with.  There is nothing worse than getting an [...]

It was just over a year go I was having a conversation with an agency, which I ended up working with about Digital Marketing, and although they did not ‘get’ it they did know they needed to do it. Over the next six months I did everything possible to connect the business and them to [...]

If your company or the clients you work with don’t have a Social Media Strategy, there is no better time then now to start on one.
Ask yourself:
1. What is your promotional value or angle you will use here?
2. What platforms will provide a better outlet than others to get your message out AND manage?
3. How [...]

Most of us have seen the devastation of Egypt over the past couple of weeks, where protests got out of hand the moment Internet was ‘turned off’. We can understand, why turn off the Internet? That is like taking the freedom away from people, which is likely what people thought.
Like myself and millions of others who use social media [...]